In the past, large multinational corporations and smaller mom and pop shops alike relied upon traditional marketing strategies to capture and retain customers for their products and services. One of the most popular of these traditional marketing strategies consisted of installing large and ornate billboards in busy city intersections and on the sides of large highways. Another one of the most popular marketing strategies consisted of placing beautiful print ads in newspapers and magazines which circulated across the country. Still another one of the most popular marketing strategies consisted of showcasing products and services at large annual and semi annual conventions; the most successful companies always made sure to reserve booths and tables at those annual and semi annual conventions which always attracted thousands upon thousands of patrons.
Archive for June, 2013
Studies have found for us that providing information in several different types of media at once is far more effective to the recipient learner than in one format alone. If someone were to stand in front of a group of people and simply speak to them for a half hour, the information retention rate will be drastically low. The same can be said for only handing out visuals. Drastically low.
Data permeates our everyday lives. However, in order for us to make sense of data, it needs to be properly visualized and clearly organized. Information graphics or infographics are graphic, visual representations of information, data or knowledge. There are numerous benefits of displaying this kind of information in infographics. Perhaps most notably, the help to simplify complex data, allowing it to be viewed more clearly and easily, while highlighting various patterns and trends. There are several different types of infographics. For example, time series, maps, networks, graphs, etc are all expamples of infographics. It is important to note that the process of creating data infographics can also be referred to as data visualizations, information design, or information architecture.
Infograhpics can be quite helpful in numerous fields. However, marketing infographics can be especially useful, providing information about who is buying what and how frequently. When this kind of information is organized and presented well, it can really influence a marketing campaign.
Overall, an infographic can make a great addition to any kind of report or presentation. If you are interested in creating an infographic and are wondering how to create an infographic, there are several things to keep in mind. First of all, there are several online infographics creators, which often provide infographic templates, making it easy for you create high quality graphics. Over course, you might also consider going a more professional route; you can always look into an information graphics designer. An information graphics designer can help you to design high quality graphics. Overall, hen trying to make sense of data, high quality infographics are essential