In the past, large multinational corporations and smaller mom and pop shops alike relied upon traditional marketing strategies to capture and retain customers for their products and services. One of the most popular of these traditional marketing strategies consisted of installing large and ornate billboards in busy city intersections and on the sides of large highways. Another one of the most popular marketing strategies consisted of placing beautiful print ads in newspapers and magazines which circulated across the country. Still another one of the most popular marketing strategies consisted of showcasing products and services at large annual and semi annual conventions; the most successful companies always made sure to reserve booths and tables at those annual and semi annual conventions which always attracted thousands upon thousands of patrons.

However, it was not enough for a company to reserve a table or a booth at one of these large annual or semi annual conventions. So many companies showcased their products and services at these large annual and semi annual conventions that companies risked becoming lost amid the hustle, the bustle, and the fray. In order to stand out amid the hustle, the bustle, and the fray, the most successful companies started to design videos and poster boards which utilized data visualizations and data visualization tools.

These data visualization tools and data infographics sound far more complicated that they actually are in reality. Although the phrase data visualization tools might conjure images of complicated scientific research instruments, in reality, the phrase refers to charts and graphs which inform prospective customers about recent sales data. By using these data visualization tools at these large annual and semi annual sales conventions, companies can inform prospective customers, clients, and investors about their recent sales victories. By doing so, these companies help to convince their prospective clients, customers, and investors that they are a company that knows what it is doing. Furthermore, the best of these data visualization tools are often extremely eye catching, so using these data visualization tools helps companies who attend these annual and semi annual conventions to stand out from the competition, something that is absolutely vital when a company is trying to capture the attention of a customer who might have already seen 20 different sales tables today and listened to just as many sales pitches.