Fewer things will repel a reader faster than large blocks of text with no breaks, bullets, or photos. Even if your blog subscribers are just nuts about your work, they will subconsciously cringe a little every time they open your site and see a daunting wall of characters with nothing for the eye to latch onto.
Infographics to the rescue! Whatever you talk about in your blog, chances are good you can pull some data and make an infographic out of it. There are three main advantages of this, and for the sake of your eyes, I’ll bullet them out for you (see how I did that?):
- Visual Relief. A catchy graphic off to the side of the text will give readers something else to anchor their eyes on. Your blog will have visual variety, and your paragraphs will not seem so daunting. Change it up from left to right and it’s like your readers’ eyes are doing a downhill slalom.
- Consolidation of Information. Rather than packing endless strings of numerals and percent signs into a body of copy, you can return all those facts and figures to their natural habitat—a graph or a chart. They’ll be much happier there, I promise, and since we as humans visualize data much more readily than we read it, your stats will be much easier to digest for your readers.
- A Chance to Be Quirky. “Data visualization tools” are nowhere near as boring as that name would make them sound. Infographics today are funny, hip, charming, and sarcastic as all get-out. Stack up waggling tongues and mullets for the number of times Miley Cyrus flips off a cameraman in a given month. Have different-sized cans of brains for which cities would fare the worst in a zombie apocalypse. The sky’s the limit.
According to really smart people who know lots of stats about marketing infographics are statistically a good way to keep your readers’ attention span. That’s good for your bounce rate (you want it as low as possible, like a golf score or how many stalkers you have) and for your number of subscribers (you want a large number, like for cookies or Daytime Emmys). An easy read makes your readers come back, and readers who come back make for one happy blogger.